Carlos Montano

Branding-Advertising-Innovation for Latin America and the U.S. Multicultural Market.

As a cross-cultural Creative Director, I am a strong advocate for raising the bar in advertising communications. I do this by bringing out in my work the richness and nuances of the culture, which is the heart of the U.S. multicultural identity. Pride and respect for this unique culture are the pillars of what I call ???cultural truths???, a term I use to refer to the need to speak with relevance to this market. I bring over 15 years of creative and marketing experience. I have served as Creative Director at Brand Addict, UniWorld Group and Grey Advertising New York, working with a distinguished roster of clients that included Issey Miyake, Ungaro, Warnerbros, Caracol TV, Masterfoods, HSBC, The Red Cross, Seagram, Panasonic, Procter & Gamble and The New York Lottery. I have also worked exte