Blue Triangle Technologies

Blue Triangle quantifies the business value of web performance.

While it is widely understood that slow page speed negatively impacts conversion rates, eCommerce sites cannot adequately solve performance issues unless they know where site performance is impacting sales, and by how much. Blue Triangle solves this issue through revenue predictive analytics that quantifies the impact page speed has on the decision to buy. The company’s unique and powerful real user monitoring (RUM) platform provides actionable insights that pinpoint performance issues and identifies revenue opportunity from page improvements. Utilizing data from real end users across every device increases accuracy in revenue prediction and allows eCommerce sites to understand consumer behavior and buying patterns. Additionally, Blue Triangle’s ability to segment out performance from any type of paid advertisement session further empowers online merchants to fine-tune the experience of every customer and grow revenue simultaneously. The company’s object level detail identifies which 3rd party tags are causing page slowdowns so websites can drill down the root cause of performance bottlenecks. In addition, Blue Triangle’s powerful “what-if” analysis determines how much more revenue would flow into websites by every increment of site speed improvements. These features allow online retailers to understand the business value of web performance while providing key optimization targets along the way – reducing shopper abandonment and increasing overall revenues.