Dawn of the Shred

We are a Guitar Boutique specializing in guitar effects, amplifiers and guitars. We started as an online shop and have since expanded to to our store

We started early 2010 as one of the premier websites finding and showcasing new boutique guitar pedal brands. We have since expanded to include a brick and mortar retail storefront here in Long Beach, CA. We offer our customers the chance to experience pedals and amps that would be nearly impossible to find anywhere locally (and often times hard to find online!) While we do have some of the larger lines as well, we have a special love for the small builder and showcase pedals and amps primarily from these up and coming companies. Most of our products are made either in the US or Canada. Our focus is on quality and helping each individual discover their own personal tone. We are currently the only boutique specific guitar shop near Orange County.