Straight from Davey Jones Locker
The Captain gives a portion of all net sales to Mariculture/Aquaculture efforts. All sea goin critters down to the smallest fjords and eusteries know the Captain and the Captain knows them. It is while he spent the last 300 someodd years down in Davey Jones Locker that Captain Black Jack developed a strange sort of kinship with his little aquatic pals so he decided to make a food specially formulated for all of a pirates last friends. Made in the Captain's inland facility in Columbus Ohio. While the Captain has retired from sinking the ships of any nation with a chest of gold to be had, the Captain has since had time to think about his actions and is new and err...improved. Thats why the Captain made this aquarium fish food. It's about rehabilitation of sorts. Now bug off!!