Web Analytics Auditing and Data Integrity
ObservePoint is committed to providing web analysts with exceptional tools to improve the quality and reliability of web analytics data, and enable companies to take confidence in their data-driven decisions. With SiteAudit, the industry's leading automated analytics tag auditing solution, analysts don't have to wonder about their web analytics implementation.ObservePoint was founded in 2007 by online marketing experts John Pestana and Rob Seolas. Having experienced the pain that comes from maintaining web tracking implementations in highly dynamic organizations, our co-founders set out to provide the web analytics industry with an affordable, easy-to-use solution to common implementation problems. Since then, ObservePoint has helped some of the world's largest brands trust their data. A