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Willie Bruce Jr. grew up in the rough city streets of south Central Los Angeles. He became a "street hustler" at the age of 13 years old, and experienced all of the negative elements that "the 'hood" had to offer a young gang member. Some was good, but for the most part, the rest was all bad! But, he ended up taking the bitter with the sweet, and in doing so; he ended up serving over half of his life in the California penal system. But he's a man now, a grown man, matter-of-fact. He's learned his lessons on life, which taught him to cherish the good things that come with being blessed with the opportunity to wake up every morning. Opportunities like, freedom, which is a luxury. It's not guaranteed to anyone. He knows hundreds of people who have lost their freedom forever! He feels for them. But, he also believes that you shouldn't do the crime, if you can't do the time." The Kings of Credit illustrates the life of illegal credit laundering at it's finest. Willie "Chill" Bruce's character quickly takes you to the edge of the cliff, and then he'll pull you back to your comfort zone nice and slowly. Willie Bruce Jr. now reside in Van Nuys, California with his loving family. He works hard for a living to help provide for them. He now pays his taxes like any responsible person is supposed to. He thanks the Man in the upper-room (God) for allowing him to be in the position that he is today. He thanks God for everything.