Effective Media Solutions

We are an advertising agency with a focus on media planning, media buying, creative, seo, ppc, and social media.

Effective Media Solutions is a full service marketing and advertising agency based in Charlotte, NC. We handle all types of clients, but our speciality is the contracting industry with a focus on HVAC businesses. We help contractors grow their business by helping them craft their unique brand in the marketplace. We carry this branding across all forms of media to create a clear and concise message. Our agency services include: TV and Radio Production, Media Buying and Planning, Graphic Design, Branding, Billboards, Newspaper, Jingles and Slogans, and Internet. Effective Media specializes in website development. Our sites are optimized for SEO to help our clients maximize their exposure. Each website is designed to be a lead generation source for HVAC companies. We understand a company's website is the final touch point before consumers buy today. Effective Media will help your company create marketing strategies that work.Developing a strategy on behalf of large media companies, including Clear Channel and Time Warner Cable, to make advertisers pay the highest possible rates was our job for over 15 years. As media company sales managers, we negotiated millions of ad dollars on behalf of these companies in two separate top ten markets.Since 2005, we have used this innovative skill set on behalf of the advertiser to obtain much better buys from television, radio and billboard companies. In most cases we are able to double or even TRIPLE the amount of airtime that a company is currently receiving for the same budget. There are a lot of buyers out there, but few that share our sales management experience in two distinct types of media.