INSIDE RESEARCH

INSIDE RESEARCH is a newsletter about the business and profession of marketing research, reporting on industry events, company news and people.

Called by BARRON'S "The bible of the MR industry," INSIDE RESEARCH since 1990 reports on the business of MR to its readers in the U.S. and 38 countries worldwide. This confidential monthly newsletter covers news of corporate and research company businss activities, personnel changes, financial news, and industry reports about MR in the press. Writing is terse and to the point for busy executives who need to know what's happening now in the MR industry. IR develops information for those who manage the MR industry, including special reports in nearly every issue. The authors also create the Honomichl Reports, which ranks and profiles the Top 50 U.S. MR firms in the U.S. for the past 38 years and the Global Top 25 MR firms for the past 14 years, and reported in AMA's Marketing News.