Lightform Productions

VP of Marketing, TV Guide Network: "My secret weapon is Bill Lae. He is a wizard when it comes to making anything look like a Hollywood Production!"

LightForm Productions is owned and operated by Bill Lae, a veteran of “the biz.” He’s an award-winning visual effects artist, graphic designer, videographer and writer/director. His production experience comes from his days as one of Hollywood's busiest digital effects experts, working as a graphics and VFX specialist for all the major networks. Some of the top shows in television (The X-Files, Buffy the Vampire Slayer and Outer Limits) have all received Bill's magic touch. He also executed visual effects for music videos, including Michael Jackson and Madonna, and has designed on-air promotion graphics. Bill was the designer and digital artist for on-air graphic design for NBC, ABC, Fox Family, ABC Family, and has also worked with other designers creating packages for CBS, MTV, FOX and TNT. Past clients include Tony Kaye Films, British Airways, David Copperfield, Michael Jackson, Beyonce and many others. Projects include: in feature film (Frequency), music videos (Sound Garden, Rod Stewart); television (“Home Improvement,” “The Chris Rock Show,” “Nova,” "The Academy Awards", "Barbara Walters Special," "Miss America," the "Grammys" and the opening of the Super Bowl XXXIII); theme parks (Universal Studios in Japan, Caesar Shops in Las Vegas, and Wonderland in Dubai); and playback at top artist’s concerts (‘N SYNC, Beyonce, and Britney Spears). Recently, Bill created and produced a viral video marketing campaign titled “Cooking with Carmine.” (Over 300K hits in 2 weeks.) Bill also created the “Champions of Greatness” campaign which garnered the “Best Marketing Campaign” of 2013 in the Health Food and Supplements Industry.“SuperGuy” has received awards and outstanding reviews—including Daily Variety—and went into development at Paramount. Bill is an expert at "Sizzle" and a master at bang per buck. After producing and directing his Indie film "SuperGuy: Behind the Cape" (wherein an entire world had to be created) he was contracted by the TV GUIDE NETWORK to helm their UP-FRONTS (Network demo reel to TV sponsors) for an unprecedented 3 years in a row. Bill can take a project from scratch to polished product.Bill has created images used throughout the entertainment industry. His footage is represented by Corbis Motion in New York and appears around the world in TV commercials, music videos, sitcoms, documentaries, awards shows, and concerts.Bill is also a stand-up comedian and has performed at the World Famous Improv in Hollywood.