M.E. Gottfried, Inc.

M.E. Gottfried, Inc. created Rule of Thumb Accounting(SM) to help small business owners gain more control over their own success.

M.E. Gottfried, Inc. created Rule of Thumb Accounting(SM) to help small business owners gain more control over their own success. You don't need to learn accounting to run a successful small business, but you do need to know your numbers. The Rule of Thumb Accounting(SM) process can show you how to create real value in your business. Small business owners that track business metrics on a regular basis are more profitable and larger than those that don't. The trick is finding the right business metrics that work for your business and developing simple and easy to use reports. Rule of thumb concepts work because they are easy to remember, easy to teach, provide useful information in real time and don't require a lot of time to create.