Robert Herling and Associates

My career in medical association marketing and business development spans 23 years, including thirteen years as an employee of the AMA.

Create Marketing and Sales plans for startup initiatives as well as existing business. Go to market strategy. Conduct market research/market intelligence to determine priorities and to identify competitors and companies for targeted sales initiatives. Execute lead generation activities for targeted markets, trade shows, developing and distributing print promotions and letters, conducting marketing campaigns via email and web-based social networking marketing channels. Training Services for (CRM) Salesforce.com to ensure the delivery of high quality service and high level of customer satisfaction. I served as the system administrator for two major medical associations. Identify new business opportunities in both current and adjacent markets.