roll: bicycles, clothing, gear

roll: was founded on a very simple idea. Riding a bike is fun, exciting, inspiring, and even life changing. Find your ride!

It’s been a wild ride since we founding our company in 2005. But in the process we’ve been inspired and joined by a great group of collaborators, companies team members and friends that share the same belief in riding bikes and having fun doing it at every level. In the short time we’ve been together we’ve opened 4 stores, launched our online business, developed great relationships and helped thousands of riders to get the most from the ride. We are fortunate to be able to count elite racers, recreational riders and casual cyclists, commuters, explorers, dirt junkies, families and riders of all ages among our customers. All share the common love of the ride.We’re looking forward to the excitement of road ahead where ever that might take us. But mostly we look forward to continuing to strive to make sure that each and every person can get the most out of our shared passion, for every different reason they might ride. I’d like to invite you to come take a look around, kick our tires and join us. Come weave between the lines, race between the lights, tear up the trail map and stick a playing card back in your spokes. It’s true what they say: you never do forget.