Starbucks

Food and Beverage General Manager

November 10, 2009 When promoted to cafe manager at Store 2115, Rachid Smairi presented a very simple business plan focusing on one theme - improving training and customer service. He asserted that everything else would follow. The resulting turnaround in his Cafe's performance was both immediate and remarkable.Despite a decrease in tourism in Boston, MA, Rachid and his team managed to add 400 to 1,000 transactions per week, with a 7% comp and an increase of 13 cents per average transaction. Rachid's passion for excellence drives him to perfect everything in the Cafe and strive to always do better. DM Jean Williams says, "It is a pleasure and privilege to have Rachid working in our store and sharing his insight and expertise. He is a true asset to our company and our customers".