Synectics Group, Inc.

A leading technology company in the CPG industry providing best of class software for Trade Promotion Management and Trade Promotion Optimization.

Synectics Group, a leader in Trade Promotion Management (TPM), helps CPG companies manage the entire life-cycle of their trade promotion activity. Our closed-loop trade promotion solution, Account Review, includes work-flow for trade funds budgeting, trade promotion planning, payment requests, deduction resolution, and post-promotion analysis. Also a leader in Trade Promotion Optimization (TPO), we help CPG companies dramatically improve their strategic trade promotion planning process through powerful optimization and predictive analytics. Our TPO solution, TPO Planner, includes work-flow to create and allocate budgets, optimize corporate calendar templates, easily create what-if customer plans with optimized trade promotion calendars, and manage incremental trade fund requests.