Yu-Be Inc.

Yu-Be is the best selling Japanese moisturizing skin cream safe enough to be used by the entire family - since 1955.

FIGHTING DRY SKIN FOR OVER 50 YEARS... It was 1957 when a young pharmacist named Yoshikiyo Nowatari first introduced his now famous moisturizing cream to Japan. His creation was invented at the request of a woman long-suffering from dry, cracked skin. She was tired of using petroleum-based skin care products that she found to be greasy, messy and ineffective. With the help of a chemist and a special manufacturing process, he created a glycerin-based moisturizer that would go on to be one of the longest-selling skin care products in Japan and the #1 selling medicated, vitamin-enriched cream on the market. Mr.Nowatari chose to sell his product as a "medicated" skin care cream so families would know it was for their use on tough, dry skin -as opposed to other "beauty", "wrinkle" or "anti-aging" creams on the market. In the 50 years since it's birth, this moisturizer has attracted and kept a massive and loyal customer base in Japan. Generations of familes have used the concentrated formula on all types of dry skin - from split cuticles and cracked heels to diaper rash - even frostbite - and to this day refuse to use anything else.