Account, Client Management, Strategy, Direct Response, Integration, Media, Search, Strategy, Digital Marketing
¿ Integrated marketing manager with track record of innovative and results-oriented marketing strategies and tactics focused on building brands and developing relationships and revenue & cost savings
¿ Experience with leading digital creative, media agency and PR firms including R/GA, Initiative, Universal McCann, Euro RSCG, and Weber Shandwick
¿ Creative problem-solver managing campaigns from strategy through research, execution, measurement and optimization
¿ Team management and individual contributor experience educating clients and developing and disseminating best practices and energizing social media with direct response
¿ Client account and social media campaign experience with Pepsi, American Express, CooperVision, Johnson & Johnson and the Direct Marketing Association/DMA