imc strategy lab

Account, Client Management, Strategy, Direct Response, Integration, Media, Search, Strategy, Digital Marketing

¿ Integrated marketing manager with track record of innovative and results-oriented marketing strategies and tactics focused on building brands and developing relationships and revenue & cost savings ¿ Experience with leading digital creative, media agency and PR firms including R/GA, Initiative, Universal McCann, Euro RSCG, and Weber Shandwick ¿ Creative problem-solver managing campaigns from strategy through research, execution, measurement and optimization ¿ Team management and individual contributor experience educating clients and developing and disseminating best practices and energizing social media with direct response ¿ Client account and social media campaign experience with Pepsi, American Express, CooperVision, Johnson & Johnson and the Direct Marketing Association/DMA