The B Group

The B Group provides models, musicians, fashion and beauty brands with print advertisements for highly commoditized national media platforms.

The B Group builds high end branding campaigns. We create consumer experiences that excite and engage your audience while creating real connections that enhance the demand of the product.We identify where our clients consumer spends most of their time, which media outlet has the most influence over a our clients audience and we create a strategic plan to showcase our client to their target audience. Our goal is to support and increase our clients return on investment with the highest amount of exposure for pennies on the dollar of normal costs.Our industry professionals specialize in various industry such as marketing, advertising, public relations, casting directors, agents, managers, talent scouts, celebrity licensing agents, journalist, and media photographers. Our team services the following industries primarily for marketing and advertising; beauty, fashion, small businesses, local campaigns, talent arrangements, celebrity endorsements, tour/concert sponsorships, and culinary arts. Our team of journalist and marketing directors currently work with various magazines and blogs such as Glamour, People, Cosmopolitan, InStyle, Essence, XXL, Complex, The Source, ESPN, Parents, Red Book, Southern Living, Woman's Day, Entrepreneur, Black Enterprise and many other magazine and blogs.Our campaigns are national, regional, and local.TalentOur team of celebrity licensing managers and talent agents have a roster of both recognizable talent and emerging talent. Our team specializes in scouting and shopping talent to brands, casting directors, producers, etc. The division’s services range from traditional activities such as casting calls, celebrity endorsements, product integrations, voiceover and music alliances and tour sponsorships to cutting-edge branded entertainment practices.To say the least, The B Group focuses on strategically aligning brands with talent and publishing the collaboration in national print and online publications.